Traditional approaches to deliver public policies are not enough in complex contexts. In this sense, Behavioural Science can contribute to design more effective, efficient and human-centred public policies.
Drawing from experience in the Argentinian Federal Government and in São Paulo’s Municipal Government, Ol and Flora will lead participants through a methodology and tools to apply Behavioural Insights into the design of public policies.
Moreover, participants will be invited to apply them to design nudges which they will showcase in another session at the end of the Festival.
This way, you’ll have a first hand experience to apply to the design of cost effective nudges to any challenge.